Category: Blog

  • What We Talk About When We Talk About SEO

    SEO used to be about cramming keywords onto a page and hoping for the best. Not anymore. Today, good SEO is about understanding how people think, speak, and search. That’s why our approach is grounded in real language, not robotic formulas. This post unpacks our philosophy—and why it’s working better than ever. Outline:

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  • Avoiding Digital Neglect: How to Protect Your Website Before It Breaks

    It’s easy to forget your website once it’s up and running—but that “set it and forget it” mindset can leave you exposed. We’ve seen too many great businesses get sidelined by hacks, outdated software, or performance slowdowns that could’ve been prevented. Here’s how to avoid becoming a cautionary tale and keep your site healthy and…

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  • From the West Coast to the Third Coast: What We’ve Learned Working with Clients Across the Country

    We’re a bi-coastal team—based in West Michigan and Southern California—but our client roster stretches across the country. Over the years, we’ve worked with professionals from every timezone and industry, and we’ve noticed some patterns: what people struggle with, what they’re afraid to say out loud, and what makes a project really click. This isn’t just…

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  • Telling Your Story Online: Why Narrative-Driven Marketing Works”

    When people choose a lawyer, therapist, or business advisor—they’re not just buying a service. They’re choosing a person. That’s why storytelling has become such a powerful tool in digital marketing. At Strategic Digital Agency, we’ve seen firsthand how websites and content that highlight the human behind the business can dramatically improve engagement and conversion. This…

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  • How we use AI to write organic and natural content in an ethical way.

    We believe in honest marketing—and that includes being open about the tools we use. At Strategic Digital Agency, we use AI not to replace human creativity, but to support it. Tools like Sage (our AI collaborator) help us brainstorm, organize ideas, and generate high-quality content faster—but every word still passes through human hands and human…

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