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Your Website Is Not a Brochure: Designing for Connection and Conversion

Jeremy Francis

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Jeremy Francis

A brochure tells people what you do. A great website shows people who you are, guides them to take action, and leaves them with a lasting impression. We believe websites should feel like an experience—not a static handout. In this post, we’ll walk through what that means and how to shift your site from a digital brochure to a genuine point of connection.

Outline:

  • Why the brochure-style website falls flat in 2025
  • The difference between information and interaction
  • Design that guides (not overwhelms)
  • What conversion actually looks like for professionals
  • Real talk: what your homepage really needs
  • CTA: Want to audit your site? Fill out our strategy form

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Nothing Short of Fantastic

Working with Strategic Digital Agency has been nothing short of fantastic.  They were extremely accessible through the entire process of building my website, and answered any question that I had for them.  Jeremy designed everything to my exact specifications, and I couldn’t be happier with the finished product.  Everything looks extremely professional, and I would recommend Strategic Digital Agency for any project that you need done!

Fantasy Sports Tips Website
Taylor Jauregui
Fantasy Help Now!

Overall opinion, I love it!!!

Just spent the past hour plus exploring the web site. Overall opinion, I love it!!! Thanks again for all your hard work. Looking forward to making the phones ring!”

Chris Jensen - Criminal Law Attorney
Chris Jensen
The Law Office Of Chris Jensen

I really don’t know where we’d be without you

A friend of mine sent me an email last night –“Wow, your redo of the website looks great!!”  What?

Hilary and I both opened it up and  our friend was right.  It looks fantastic!   Great job and thank you so much for your hard (more than hard?)  work on this.   It is so well organized, very clear what the site is all about and so much easier to navigate and access stories.   I really like the intros you created to some of the key stories—excellent thumbnails.    I think this will be so much easier for new visitors. Now, if we can only keep the mafia away.

Thank you for joining our team—I really don’t know where we’d be without you.

Warm regards , humble thanks, and blessings

Casey Gaunt - Attorney and Author
Casey Gauntt
Write Me Something Beautiful

Strategic Digital Agency Rocks.

They rock. That is all.

Matt LeClear
Guest Post Ink

Very knowledgeable with cutting edge ideas

SDA has been great to work with creating a whole new website for Pinetop Lakes Golf & Country Club. They had wonderful ideas and put together not only 1 but 2 websites that interacted with each other. One for our golf shop and one for the restaurant. They not only took professional pictures but a purchased a drone to take video of each of the holes. They worked with our point of sale company to incorporate member access along with public access for tee times. A reservation system was created for the restaurant. Jeremy is a pleasure to work with and very knowledgeable with cutting edge ideas. SDA trained our staff and was available and willing to help if any issues occurred. [The fact that they are out of state…] was not a deterrent of their attention, although I really enjoyed when they came out on site.

Julie Nicks
Pinetop Lakes Golf and Country Club

Professionalism and Integrity

Jeremy led the technical development of our online business. Jeremy is very knowledgeable and approaches his work with a high degree of professionalism and integrity.

Bradley Binversie
Exclusivia

You Understand Business Owners

“I see you guys differently now. Not just as web and SEO guys. I see the real-world experience behind what you do. You’re not just good at marketing — you understand business owners. That changes things.”

Donald Fischer
Fresno Fiduciary Services

Within a week my phone was ringing with potential new clients

You can be one of the best attorneys in your practice area but without clients you have no money. I spoke with Keith and he took the time to explain what we needed to do and helped me lay out a roadmap to getting new clients. Jeremydesigned and built me a website with all the bells and whistles in record time. Within a week my phone was ringing with potential new clients!

Mark Rosenfeld - Criminal Law and DUI Defense
Mark Rosenfeld
The Law Office Of Mark Rosenfeld

A pleasure to work with

I worked directly with Jeremy and he has been a pleasure to work with. It’s obvious that he’s an expert with site speed optimization and WordPress. He checks his work and is very careful to make sure the site he is working on is safe from unexpected downtime. We will be hiring him for future projects with no hesitation.

Fort Worth Criminal Defense Attorneys Varghese Summersett PLLC
Matt LeClear
VARGHESE SUMMERSETT Law Firm

So classy, so fresh and responsive

Wow!!! It looks incredibly fabulous!!! Jonathan also is very pleased 🙂 It really reflects the “look” we’re going for and it looks current and relevant. The logo, Jeremy, looks great!!!

Both Jonathan and I LOVE what you did. The site looks so classy, so fresh and responsive. I’m so terribly pleased with it all and am terribly grateful to you!!!

Keith, as I well know, you are a master of your domain 🙂 Your skills are well showcased on our site!!!

 

Jonathan Watts - Business Law Attorney
Deanne Watts
Jonathan C. Watts – Attorney At Law