Sarah Schaffer built her career on discipline, leadership, and unwavering commitment to her clients—first as a Marine Corps JAG officer, then as a respected family law attorney. When she launched her own firm, she needed a brand that reflected her strength, fairness, and dedication to women navigating complex legal challenges. We helped craft a digital presence that positioned her as a leader in the legal and business community, leveraging her extensive media recognition and community impact. The result? A firm that stands out as both powerful and compassionate—one that doesn’t just attract clients but builds trust before they ever step into her office.
Summary
The Challenge: Building a Brand That Matches a Reputation
Some attorneys need help getting noticed. Sarah Schaffer wasn’t one of them.
A Colonel in the Marine Corps, a JAG officer, and a distinguished legal mind, Sarah had already earned her place as a leader in both the military and the legal field. But when she decided to launch her own firm, she needed a website and branding strategy that could match her reputation, values, and ambitious vision.
Sarah was already well-known, but we made sure people saw it.
We started by building her original practice website, focusing on two key goals:
✔ Showcasing her authority and experience. Her military background wasn’t just a credential—it shaped how she practiced law. She was tough but fair, strategic yet compassionate. Her website needed to make that clear.
✔ Appealing directly to women. Sarah’s practice focused largely on women navigating complex family law cases—divorces, custody battles, and high-stakes financial settlements. Her messaging had to be empowering, reassuring, and direct.
As her firm grew, Sarah made a bold decision: a full-scale rebrand—one that reflected her evolution as a business owner, legal advocate, and community leader.
The Strategic Shift: From Website to Multi-Platform Presence
During her rebrand, Sarah worked with another design firm for her new website, while keeping us on board for content management, hosting, and marketing.
✔ Maintaining strong, search-optimized content. We ensured that the messaging remained consistent across platforms, preserving the content that had already helped build trust with potential clients.
✔ Expanding her brand beyond the website. With a solid digital foundation, Sarah wanted to take the next step—growing her media presence, social media engagement, and personal brand.
Leveraging Media Recognition & Community Impact
Sarah was already well-known, but we made sure people saw it.
✔ Highlighting media coverage. Sarah was frequently featured in local newspapers, magazines, and industry publications. We created a strategy to actively showcase these features on her website and social platforms—turning third-party credibility into client trust.
✔ Positioning her as a leader for women. Sarah’s commitment to empowering women in business and law became central to her firm’s brand. We helped amplify her involvement in community initiatives, awards, and mentorship programs, reinforcing her authority beyond the courtroom.
✔ Using video to humanize her expertise. We built out her YouTube presence with informative videos, allowing potential clients to see and hear her directly—a powerful tool in family law, where trust is everything.
✔ Focusing social media where it mattered. Rather than spreading thin across platforms, we prioritized LinkedIn, Facebook, and YouTube—platforms that resonated most with her target audience of high-net-worth individuals and professional women.
The Results: A Firm That Commands Trust
Since launching her expanded digital presence:
✔ Sarah’s brand has grown beyond her practice, solidifying her status as one of San Diego’s most influential business leaders.
✔ Her website and social presence reflect her authority, making it easier for potential clients to trust her expertise before they even make contact.
✔ She has successfully positioned her firm as a powerful advocate for women in family law, helping her attract the right clients—those who need both strength and strategy in their legal battles.
Sarah’s guiding principle says it all:
“Experienced Guidance FOR FASTER, LESS DIFFICULT RESOLUTIONS.”
Her firm isn’t about drawn-out courtroom battles—it’s about decisive action, strategy, and securing the best outcomes for her clients.
Takeaway: Brand Positioning is About More Than Design
Sarah’s story proves that a great website and digital presence aren’t just about aesthetics—they’re about positioning.
✔ Consistency is key. Your website, media presence, and social strategy should tell the same story—reinforcing your expertise across platforms.
✔ Media exposure builds trust—but only if you showcase it. People trust third-party recognition, so make sure it’s visible and accessible.
✔ Video is a game-changer for personal branding. Seeing and hearing an expert builds a connection that text alone can’t.
Sarah’s success wasn’t built on one viral moment—it was built on discipline, consistency, and strategy. And that’s what makes her firm stand out.