When people choose a lawyer, therapist, or business advisor—they’re not just buying a service. They’re choosing a person. That’s why storytelling has become such a powerful tool in digital marketing. At Strategic Digital Agency, we’ve seen firsthand how websites and content that highlight the human behind the business can dramatically improve engagement and conversion. This post is about why that works—and how to do it well.
Outline:
- The myth of the “faceless professional”
- Why narrative connects: psychology and trust
- Storytelling doesn’t mean oversharing
- Real examples of story-driven websites
- How to start telling your story (even if you’re camera-shy)
- CTA: Let us help you find and share your story